Objective

The aim of this project is to support the companies Diebold Nixdorf, DMG Mori, Isringhausen and Schmitz Cargobull in managing traditional product management tasks, such as the design of new product features, more efficiently and successfully with the help of modern data analysis methods. This will involve actively using information from a wide range of sources such as operational data, internal information from the marketing and sales departments, and external sources such as social media. Throughout the process, the companies are supported by research partners Fraunhofer IEM and Heinz Nixdorf Institute.